With the all-pervasive World Wide Web, it is really difficult for an individual or a corporate to hide from it. Online reputation management thus becomes highly significant. This concept can be likened to managing one’s reputation in the real world. Reputation management can be defined as a practice of monitoring the reputation of an individual or brand, addressing contents that are potentially damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. There are various companies that one can outsource this important job to and it is their expertise to offer bespoke online reputation management service in order to restructure, revamp, protect, and monitor corporate and personal reputations on the World Wide Web. Influencing brand awareness and ensuring complete removal of negative listings showing on search engine result pages (SERP) for a business or an individual is the main goal of online reputation management providers. The large part of ORM happens to be deleting negative search results on a search engine. The other goal of reputation management happens to be an attempt to tide over a company’s perception of itself and how others view it. There are various three major steps that comprise practicing online reputation management. These include current status analysis, strategy building and continuous monitoring. Online reputation management services are for all ranging from small and medium enterprises, big corporate giants and individuals. The correct way to go about offering reputation management is by employing ethical, focused and result driven concepts, offering tangible results on a regular basis, offering a customized price and doing al of this through certified and experienced professionals.